Capabilities

The work Adgentic OS does, from research to optimization.

Ten processes that paid acquisition depends on, run as one job. Each one is described below in plain words, with what it gives you.

  1. Research
  2. Plan
  3. Create
  4. Launch
  5. Measure
  6. Improve
01Research

Industry research

Industry research is the study of the market a business sells into: how large it is, where it is moving and how its buyers choose.

Adgentic OS researches your industry before a word is written, so the plan starts from how your market behaves today.

  • A read of your market and where it is heading
  • The trends your buyers are responding to now
  • A starting point built for your business

Competitor research

Competitor research is the study of who else is speaking to your buyers, and what they are telling them.

Adgentic OS maps the companies you compete with and the promises they lead with, so your ads can say what the others do not.

  • The competitors that matter in your market
  • The claims and offers they put first
  • The open ground your message can take

Audience research

Audience research defines who buys, who decides, and what each of them needs to hear before they act.

Adgentic OS builds a picture of your buyers, so every ad is written for a person and not for a segment name.

  • The people who buy and the people who decide
  • What each of them cares about
  • Audiences ready to be reached on each platform

Keyword research

Keyword research finds the words buyers type when they look for what you sell, and sorts them by what the searcher intends to do.

Adgentic OS researches the searches in your market and keeps the ones that signal a buyer.

  • The searches worth paying for
  • The searches to stay out of
  • Search terms grouped by buyer intent
02Plan

Advertising strategy

An advertising strategy sets who to reach, what to say, where to say it and how much to spend.

Adgentic OS writes that strategy as one document, for you to read and approve before anything is built.

  • Audiences and the angle for each
  • Channels and budget, laid out in plain words
  • Your sign-off before the first ad is made
03Create

Ad creative generation

Ad creative generation is the writing and design of the ads themselves.

Adgentic OS writes and designs each ad for a specific audience and platform, in your brand, ready for your approval.

  • Copy and design made together
  • A version for each audience
  • Nothing published without your approval

Landing page generation

Landing page generation builds the page a person arrives on after clicking an ad.

Adgentic OS creates a page for each ad, so the promise in the ad is the first thing the visitor reads.

  • A page that continues the message of its ad
  • Your brand, your offer, your next step
  • Reviewed by you before it goes live
04Launch

Campaign launch and tracking

Campaign launch is the step where approved ads go live on the ad platforms. Conversion tracking ties each result back to the ad that won it.

Adgentic OS does both from one place, inside a spending cap you set.

  • Launch on your approval, on each platform
  • Tracking set up with the campaign
  • Every result tied to its ad, audience and platform
Your control

Nothing goes live without you.

Every launch and every budget change waits for a person's sign-off. Your accounts stay yours, and what the system learns stays inside your account.

05Measure

Marketing mix modeling and geo lift

Marketing mix modeling (MMM) estimates how much each channel adds to your results, from your spend and outcome history. A geo lift test compares regions where ads ran with regions where they did not.

Adgentic OS uses both to measure what your advertising adds beyond what each platform reports about itself.

  • Each channel's share of the result
  • What the advertising added, region against region
  • A view that sharpens as your own history builds
06Improve

Channel optimization

Channel optimization is the ongoing decision of where the next dollar goes: which channel, which audience, which ad.

Adgentic OS reads the results and proposes each budget move with its reason. You approve it.

  • Budget moved toward what converts
  • Every change proposed with its reason
  • Your approval on every budget move
Questions

Straight answers.

What it does, what it does not, and who stays in charge.

OS Adgentic Lead Gen OS Adgentic Commerce
What is Adgentic OS?

Adgentic OS is the AI marketing operating system from Dynamic Ad. It runs the advertising job as one loop: research, plan, create, launch, measure and improve.

What can Adgentic OS do?

It runs industry research, competitor research, audience research, keyword research, advertising strategy, ad creative generation, landing page generation, campaign launch and tracking, marketing mix modeling and geo lift and channel optimization.

Which product fits my business?

OS Adgentic Lead Gen is for companies that sell through a pipeline. OS Adgentic Commerce is for stores that sell on the site.

Does it replace our agency or our team?

It runs the loop. Your people keep the decisions. Agencies and in-house teams use it to run more, with less handed from tool to tool.

Who approves what goes live?

You do. Every launch and every budget change waits for a person's sign-off.

Does it promise results?

No. It promises a loop that judges every ad by what it brings and moves budget to the winners. The results are yours to measure.

See the work on your own account.

A 30-minute call. We look at your market, your buyers and where the loop would start.

Book a call