AI marketing, defined.

AI Marketing Agency

An AI marketing agency replaces most labor-based workflow with coordinated AI agents while keeping a human operator for ...

AI Marketing Operating System

An AI marketing operating system runs paid growth as a continuous, algorithm-led loop across every layer from data infra...

Always on. Algorithm‑led. Human‑approved.

The three locked operating principles of the Dynamic Ad operating system: continuous cadence, algorithm-driven execution...

Cost Per Acquisition (CPA)

CPA is total ad spend divided by conversions achieved: the direct-response metric linking every dollar of spend to a dis...

Creative Iteration Velocity

Creative iteration velocity is the rate at which new ad creative variants are tested and replaced: the primary lever con...

Customer Acquisition Cost (CAC)

CAC is total acquisition spend divided by new customers acquired: the efficiency measure of how much it costs to add one...

Dynamic Ad Agent

Dynamic Ad Agent is the six-phase AI pipeline behind both Dynamic Lead OS and Dynamic Commerce OS, running the full clie...

Dynamic Commerce OS

Dynamic Commerce OS is Dynamic Ad's AI marketing operating system built for direct-revenue businesses where transactiona...

Dynamic Lead OS

Dynamic Lead OS is Dynamic Ad's AI marketing operating system built for B2B and considered-purchase advertisers running ...

Engine vs Layer

A Dynamic Ad engine is the full-stack flagship (Lead OS or Commerce OS) running all six layers; a layer is one disciplin...

Human-in-the-Loop (HITL) Marketing

Human-in-the-loop marketing requires explicit operator approval before each significant AI action, preserving AI speed w...

Hypothesis Ledger

The written record of every creative or strategy hypothesis tested in a Dynamic Ad engagement, with the kill criterion a...

Incrementality Testing

Incrementality testing uses a control holdout group to measure what conversions advertising actually caused, separate fr...

Last-Click Attribution

Last-click attribution assigns 100% of conversion credit to the final touchpoint, ignoring all prior ad interactions tha...

LTV:CAC Ratio

LTV:CAC compares lifetime customer revenue to acquisition cost: the fundamental health check for whether a business's gr...

Make-good Guarantee

The Dynamic Ad commitment that every 90-day engagement will outperform the client's trailing-90 baseline, or the underpe...

Marketing Mix Modeling (MMM)

Marketing mix modeling uses statistical regression on historical data to estimate each channel's contribution to sales a...

Meta Conversions API (CAPI)

Meta Conversions API sends conversion events server-to-server, bypassing browser blockers to deliver more complete attri...

Multi-Touch Attribution

Multi-touch attribution distributes conversion credit across multiple ad touchpoints in a buyer's journey, rather than a...

Operating Record

The auditable cycle-by-cycle log of every prediction, decision, reallocation, and result on a Dynamic Ad engagement, pub...

Operator (vs Agency)

An operator runs a continuous marketing operation on the client's account, with named accountability; an agency executes...

Performance Marketing

Performance marketing ties ad spend directly to measurable outcomes: leads, sales, or sign-ups, with cost linked to actu...

Predictive Audit

A structured read of an acquisition operation against the six-layer Dynamic Ad operating system, naming the highest-leve...

Propensity Scoring

Propensity scoring assigns each prospective customer a probability score for a target action, enabling advertisers to co...

Retained Outcome

The portion of an engagement's measured outcome that survives confounder correction and qualifies for the Dynamic Ad mak...

Return on Ad Spend (ROAS)

ROAS measures attributed revenue per dollar of ad spend: the primary performance KPI for ecommerce, but only as accurate...

Server-Side Tagging

Server-side tagging routes analytics and ad tracking through a server you control, making measurement more resilient to ...

Signal Contract

The frozen specification of which conversion events are tracked, how they are deduplicated across browser and server, an...

Six Layers

The six discrete operating disciplines of the Dynamic Ad operating system: Infra, Intelligence, Strategy, Ad Engineering...

Variant Velocity

The number of distinct creative variants a marketing operation produces, tests, and reads per unit time.

Workshop and Optimization Loop

The Workshop and Optimization Loop is Dynamic Ad's continuous creative cycle: Workshop produces variants, Optimization m...