AI and automation
Acquisition formula
Quality times Velocity times Optimization: the three parts that decide what paid acquisition returns.
What it is
Quality is whether an ad is worth running. Velocity is how fast the winners are found. Optimization is whether each result makes the next round better.
Why it matters
For lead generation and e-commerceEach one multiplies the other two. AI raises all three, and one loop keeps them compounding.
How it is measured
Formula
The paid acquisition formula: Quality times Velocity times Optimization, raised to the power of AIEach part can be read in an account: the share of ads worth running, how many genuinely different ideas are tested each week, and whether results feed the next plan.
A common mistake
Raising one part while another stays at zero. A multiplication with a zero in it stays at zero.
Read the evidenceProducts got easy. Customers did not. All terms