Programmatic and open web
Audio ads
Ads played in streaming music, podcasts and digital radio, sometimes with a companion image.
What it is
They are bought on services such as Spotify or through DSPs and podcast networks.
Why it matters
For lead generation and e-commerceThey reach people when screens are not in view, such as while commuting or working out.
In practice
Write for the ear with a simple call to action, and measure with promo codes, survey lift and site visit tracking.
A common mistake
Writing a visual ad and reading it aloud.
All terms