Audiences
Broad targeting
Running ads with few or no audience restrictions and letting the platform's system find the buyers.
What it is
With strong conversion data and creative, delivery systems can often find buyers more effectively than hand-picked interests.
Why it matters
For lead generation and e-commerceIt reduces setup and lets spend scale, but it hands the decision of who sees the ads to the platform.
In practice
Pair it with clean conversion tracking, a deep optimization event and creative that speaks clearly to the intended buyer.
A common mistake
Using it with shallow conversion data, which lets the system find people who click rather than people who buy.
All terms