Bidding and optimization
Channel optimization
The ongoing decision of where the next dollar goes: which channel, which audience, which ad.
What it is
Channel optimization is the ongoing decision of where the next dollar goes: which channel, which audience, which ad.
Why it matters
For lead generation and e-commerceResults move every day. An account that is not re-allocated drifts toward whatever was right last month.
In practice
Compare the marginal cost and value of results across channels and ads, move budget in steps, and check what changed.
A common mistake
Moving budget on platform-reported results alone, which rewards the channel that claims the most credit.
At Dynamic Ad
All terms
Adgentic OS reads the results and proposes each budget move with its reason. You approve it.