Measurement
Geo lift test
A test that compares regions where ads ran with similar regions where they did not.
What it is
Regions replace people as the unit of the test, so it works without tracking individuals.
Why it matters
For lead generation and e-commerceIt measures the effect of a whole channel or campaign, including views and offline sales that tracking cannot see.
In practice
Pick matched regions, run or pause the ads in the test regions for a set period, and compare the change against the control regions.
A common mistake
Choosing regions that differ in ways unrelated to the ads, such as a local event during the test.
At Dynamic Ad
All terms
Adgentic OS uses both to measure what your advertising adds beyond what each platform reports about itself.