Creative and testing
Landing page generation
Creating a landing page for each ad, so the page continues the promise the ad made.
What it is
Landing page generation builds the page a person arrives on after clicking an ad.
Why it matters
For lead generation and e-commerceA page made for the ad keeps the promise the visitor clicked on, which raises conversion.
In practice
Each page takes the ad's promise as its headline, adds proof and one clear next step, and is tested like an ad.
A common mistake
Making one generic page for many ads, so the visitor has to find the promise again.
All terms