Bidding and optimization
Maximize conversions
An automated bid strategy that tries to get as many conversions as possible within the budget.
What it is
It has no cost target by default, so it spends the budget wherever it expects the most conversions.
Why it matters
For lead generation and e-commerceIt is a common starting point while a campaign gathers data, before a cost or value target is set.
In practice
Use it with a budget you are happy to spend in full, and add a target once results are stable.
A common mistake
Leaving it on without a target as budgets grow, so the cost per conversion drifts up unnoticed.