Meta
Meta lead ads
Meta ads that open an instant form inside Facebook or Instagram, pre-filled with the person's details, to collect a lead without a visit to a website.
What it is
The form can add questions and a higher-intent step that asks the person to review their details before sending.
Why it matters
For lead generationThey produce leads cheaply and quickly, which makes lead quality the thing to watch.
In practice
Add qualifying questions, send leads to the CRM straight away, and feed qualified leads back to Meta as conversions.
A common mistake
Using the easiest form setup and then judging the campaign by lead count.