Microsoft Advertising
Microsoft Audience ads
Native image and text ads shown on Microsoft properties such as MSN, Outlook.com and Microsoft Edge, and on partner sites.
What it is
They can be targeted with audiences including remarketing lists and LinkedIn profile targeting (company, industry and job function).
Why it matters
For lead generation and e-commerceThey let B2B advertisers reach professionals by role outside LinkedIn, often at lower cost.
In practice
Create audience campaigns with images and headlines, target by audience, and judge them by conversions and lead quality.
A common mistake
Judging them by click-through rate against search ads; they work earlier in the journey.
All terms