Angle Build Plan
Landing Page Build Plan
Working document · yours to extendLive walkthrough included
ProjectCadence ·Per-campaign sprint
Conversion pages matched to the angle, not to a template.
A Page-per-Angle Build Plan that ships conversion surfaces tied to the same hypothesis the ad is testing, instrumented from the first byte, and handed off with documentation the next engineer can extend.
Inside the Dynamic Ad Engineering layer of the Dynamic Ad operating system. Run as a wedge, or with the full stack.
Buyer trigger
Slot · The Angle-to-Surface-Mismatched Performance LeadSignal · Active
The Angle-to-Surface-Mismatched Performance LeadYou are running a dozen angles into one generic landing page and the ads are getting blamed for a conversion gap the surface is producing. Match-rate between hook and page is broken and the post-click read is not reading what it claims to read.
Signals firing the engagement
Top-of-funnel CTR is healthy, post-click conversion is collapsing, blame is landing on the ads
Multiple angles share a single landing page and the page speaks past every one of them
Last LP refresh shipped without instrumentation and the ad-platform is bidding on a partial signal
Angle Build Plan. Surfaces matched to angles, instrumented and documented.
A scoped build that ships conversion surfaces against the active angle library. Page-per-angle where the math justifies it, structured templates where it does not.
How the build runs.
Write access · documented cadence · operator-led
Phase 01 · Intake
Angle library, stack, and conversion model
Active angles, current LP inventory, conversion model, and stack constraints ingested. Existing instrumentation read against the conversion schema.
Phase 02 · Design
Angle-to-surface map and page spec
Angles mapped to surfaces against expected volume and unit economics. Page-per-angle scoped where the math justifies it, templated variants scoped where it does not.
Phase 03 · Build
Production against your stack
Pages built against your stack with conversion routing and event schema integrated from the first byte. Performance budget enforced against Core Web Vitals thresholds (LCP under 2.5s, CLS under 0.1) so the page does not degrade the post-click read. QA against staged ad-platform traffic.
Phase 04 · Handoff
Documentation and extend-readiness
Pages handed off with component documentation, event mapping, and an extend-pattern the next engineer can pick up. Live read scheduled against early conversion data.
Questions buyers ask before scoping Landing Surfaces.
Do you build pages on our stack or yours?
Yours. The build runs against your CMS, framework, and component library so the pages live where the rest of your surfaces live.
How does this differ from a website rebuild?
This is per-campaign conversion-page work, not always-on site infrastructure. Site-level rebuild lives one layer down in Dynamic Infra.
Are pages tied to specific ads or specific angles?
Specific angles. The hypothesis the ad is testing is the same hypothesis the page is testing.
Who owns the post-launch read?
Read scheduled at handoff against early conversion data. The output is a written read, not an open-ended monitoring engagement.
Scope the Landing Surfaces. Angle Build Plan at handoff.
Integrated scopeEngineered cadenceAngle Build Plan on handoff
After the projectConversion Surface.Promote the per-campaign LP work into a performance-first site and always-on landing-page system instrumented end to end.Other engagements under Dynamic Ad Engineering
Each is sold standalone or stacks with the others into a single foundational build.