Gap-Map
Audit Report
Working document · yours to extendLive walkthrough included
AuditCadence ·Fixed-scope diagnostic
Find every leak in the signal your bidding model reads.
A diagnostic against your event schema, server-side parity, consent coverage, and conversion routing. Closes with a Gap-Map your team can scope the next move against.
Inside the Dynamic Infra layer of the Dynamic Ad operating system. Run as a wedge, or with the full stack.
Buyer trigger
Slot · The Substrate-Suspicious OperatorSignal · Active
The Substrate-Suspicious OperatorMatch quality is sliding. Server and client conversions disagree. The CAPI a contractor shipped 18 months ago has decayed and nobody owns the schema it was built against. Before scoping a full Infra rebuild, the audit confirms what is leaking, where, and how much.
Signals firing the engagement
Meta event match quality dropped two points in the last 30 days
Server-side and client-side conversions disagree by double digits
Consent-mode exposure flagged before a regulated-market launch
Gap-Map. The working document at audit close.
A structured read of every event the bidding model depends on, mapped against the surfaces and policies it touches. Yours to extend, hand to a vendor, or scope the next layer against.
How the audit reads your substrate.
Read-only access · structured cadence · operator-led
Phase 01 · Intake
Scope and access
Conversion model confirmed against your stack. Read-only credentials provisioned across GA4, GTM, ad-platform manager, CRM, and the warehouse where applicable.
Phase 02 · Instrumentation
Schema and event verification
Every tracked event mapped against your conversion model. CAPI, Enhanced Conversions, and server-side GA4 verified end-to-end.
Phase 03 · Reconciliation
Parity, consent, and routing
Server-side and client-side conversions parity-checked. Match-quality deltas scored. Consent-mode configuration audited for GDPR, CCPA, and regional add-ons. Forms, lead routing, qualification, and CRM piping inspected end to end.
Phase 04 · Synthesis
Gap-Map and walkthrough
Highest-value leaks ranked by recoverable revenue. Audit closes with the Gap-Map artifact and a live walkthrough. Recommended scope for the next engagement attached.
Questions buyers ask before scoping Signal Audit.
How fast does the audit ship?
The Signal Audit closes in approximately 5–7 business days from access provisioning. The Gap-Map artifact and walkthrough call are delivered at close.
What access do you need?
Read access to GA4, GTM, ad-platform manager (Meta, Google, plus any others you run), CRM, and the warehouse where applicable. Read-only is sufficient. No write access required.
What does the Gap-Map actually look like?
A structured working document scoring every tracked event against your conversion schema, server-vs-client parity by event, consent-mode coverage, and conversion routing. Highest-value leaks are ranked. Comes with a recommended scope for the next engagement if you choose to act on it.
Can I take just the audit without committing to anything else?
Yes. The audit is sold standalone. Many buyers run the audit, take the Gap-Map to an in-house team or another vendor, and execute internally. The recommended-scope appendix is yours either way.
Scope the audit. Gap-Map at close.
Read-only accessFixed scopeGap-Map on close
After the auditSignal Infrastructure.Use the Gap-Map as the scope document for a full server-side measurement build.Other engagements under Dynamic Infra
Each is sold standalone or stacks with the others into a single foundational build.