AI and automation
AI marketing agency
An agency that uses AI to do much of the research, creative and campaign work that people used to do by hand.
What it is
The model ranges from a traditional agency using AI tools to a service built around AI from the start.
Why it matters
For lead generation and e-commerceIt changes what an advertiser pays for: less for hours, more for the work and its results.
In practice
When comparing options, ask which decisions stay with people, how results are measured, and whether what is learned stays with the advertiser's account.
A common mistake
Judging by the AI label instead of by how the work is done and measured.
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