AI and automation
Human in the loop
A way of running AI where the system prepares and acts, but a person approves the decisions that matter before they happen.
What it is
The AI does the volume: drafts, builds, checks and reports. People keep the calls with real consequences, such as what goes live and where the budget goes.
Why it matters
For lead generation and e-commerceIt combines the speed of automation with human judgment where errors are costly.
In practice
Decide which actions need approval, make approval quick, and keep a record of every decision.
A common mistake
Approvals so slow or so frequent that people start approving without reading.
At Dynamic Ad
All terms
A person signs off every launch and every budget change.