Amazon Ads
Amazon DSP
Amazon's demand-side platform for buying display, video and audio ads programmatically, on Amazon properties and across other sites and apps.
What it is
It uses Amazon's shopping signals for targeting, and advertisers can use it whether or not they sell on Amazon.
Why it matters
For lead generation and e-commerceIt reaches people based on what they shop for, which suits brands that want commerce signals beyond Amazon search.
In practice
Define audiences from shopping behaviour, set frequency limits, and measure with Amazon's attribution and lift tools.
A common mistake
Using it for small budgets where self-serve Amazon ads would do the job more simply.