Amazon Ads
Amazon Sponsored Display
Amazon display ads that reach shoppers on and off Amazon, based on the products they viewed or their interests.
What it is
They can retarget people who viewed a product and reach people browsing related products.
Why it matters
For e-commerceThey follow shoppers who are close to buying, both on Amazon and on other sites and apps.
In practice
Use them for retargeting and for appearing on competitor and complementary product pages.
A common mistake
Crediting them with sales from shoppers already about to buy.
All terms