Amazon Ads
Amazon Sponsored Brands
Amazon ads that show a brand's logo, a headline and several products or a video, often at the top of search results.
What it is
They are available to brands enrolled in Amazon Brand Registry and can lead to a product page or a brand store.
Why it matters
For e-commerceThey build brand recognition and capture searches for the category, not just one product.
In practice
Target category and brand keywords, use video where possible, and measure new-to-brand customers.
A common mistake
Running them on nothing but the brand's own name, buying sales that would have come anyway.
All terms