Amazon Ads
Amazon Sponsored Products
Cost-per-click ads that promote individual product listings in Amazon search results and on product pages.
What it is
They target keywords or products, and lead straight to the product page on Amazon.
Why it matters
For e-commerceFor brands selling on Amazon, they are usually the core of advertising, because they appear where shoppers search.
In practice
Start with automatic targeting to discover search terms, move winners to manual campaigns, and judge by sales and advertising cost of sales.
A common mistake
Reading ad sales alone, without the organic ranking and total sales they influence.