Google Ads
Asset group
A set of images, videos, headlines, descriptions and audience signals inside a Performance Max campaign.
What it is
Google combines the assets in a group into ads for each channel and placement.
Why it matters
For lead generation and e-commerceAsset groups are how advertisers give a goal-based campaign structure, for example one group per product line or audience.
In practice
Build each group around one theme, with assets that fit it, and compare groups by conversions and value.
A common mistake
Mixing unrelated products and messages in one group, which leaves Google to guess which pieces belong together.
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