Google Ads
Performance Max (PMax)
A Google campaign type that runs ads across all of Google's channels from one campaign, toward a single conversion goal.
What it is
The advertiser supplies assets, audience signals and, for stores, a product feed; Google decides where and to whom each ad shows.
Why it matters
For lead generation and e-commerceIt can find conversions across Search, YouTube, Display, Discover, Gmail and Maps, with less manual work.
In practice
Results are read by asset group and by channel where Google reports it; the conversion goal and the data behind it steer everything.
A common mistake
Feeding it a shallow conversion goal. It will find the cheapest version of whatever it is told to count.
All terms