Audiences
Audience research
Defining who buys, who decides, and what each of them needs to hear before acting.
What it is
Audience research defines who buys, who decides, and what each of them needs to hear before they act.
Why it matters
For lead generation and e-commerceEvery other choice, from channel to message to bid, depends on who the ads are for.
In practice
It draws on customer interviews, CRM data, search behaviour, reviews and platform audience insights.
A common mistake
Describing audiences by demographics alone. Two people of the same age and job can want very different things.
At Dynamic Ad
Adgentic OS builds a picture of your buyers, so every ad is written for a person and not for a segment name.