Strategy and goals
Competitor research
The study of who else speaks to your buyers, and what they tell them.
What it is
Competitor research is the study of who else is speaking to your buyers, and what they are telling them.
Why it matters
For lead generation and e-commerceBuyers compare. An ad that repeats what the competition already says gives them no reason to choose.
In practice
Teams review competitors' ads, landing pages, offers and search presence, and note the claims each leads with.
A common mistake
Copying the competitor that spends the most. Their spend says nothing about whether their ads work.
At Dynamic Ad
All terms
Adgentic OS maps the companies you compete with and the promises they lead with, so your ads can say what the others do not.