Measurement
Conversion tracking
Recording each lead, sale or other result and tying it back to the ad that preceded it.
What it is
It uses tags on the site, server events, and click IDs carried from the ad to the form or checkout.
Why it matters
For lead generation and e-commerceWithout it, ads cannot be judged by results and automated bidding has nothing to learn from.
In practice
Set up the events that matter, test them end to end, and check them against the CRM or store orders regularly.
A common mistake
Tracking that works at launch and breaks quietly after a site change, while campaigns keep spending.
At Dynamic Ad
Every lead and sale stays tied to the ad that won it, on every platform, in one record.