Measurement
Enhanced conversions
A Google Ads feature that sends hashed customer details, such as an email address, with each conversion to improve matching.
What it is
Google matches the hashed details to signed-in users, recovering conversions that cookies miss. A version for leads matches offline results the same way.
Why it matters
For lead generation and e-commerceIt makes conversion data more complete, which improves both reporting and bidding.
In practice
Turn it on through the tag, Google Tag Manager or the API, with consent in place, and check the match diagnostics.
A common mistake
Sending details without consent or without hashing.
All terms