Campaign types and settings
Dayparting
Running or adjusting ads by time of day and day of week; Google calls it ad scheduling.
What it is
Advertisers can limit ads to certain hours or raise and lower bids for them.
Why it matters
For lead generation and e-commerceLeads and sales do not arrive evenly. A sales team that answers calls in office hours may want ads to match.
In practice
Look at conversions and lead quality by hour and day, then schedule or adjust where the differences are clear.
A common mistake
Cutting hours based on thin data, or overriding smart bidding that already accounts for time.
All terms