Campaign types and settings
Geo-targeting
Showing ads to people in chosen locations, such as countries, regions, cities or a radius around an address.
What it is
Platforms decide location from signals such as IP address, device location and stated location. Google lets advertisers choose between people in a place and people interested in it.
Why it matters
For lead generation and e-commerceSelling where you can deliver, at prices that fit each market, starts with location settings.
In practice
Set locations to where the business can serve, check the location option, and compare results by region.
A common mistake
Leaving the default that includes people merely interested in a location, and paying for clicks from places the business cannot serve.
All terms