Google Ads
Google Search ads
Text ads shown on Google search results when someone searches for terms an advertiser has chosen.
What it is
They are built from keywords, ads and landing pages, organized in campaigns and ad groups. Google also shows them on partner search sites if allowed.
Why it matters
For lead generation and e-commerceThey reach demand that already exists, often at the moment of choosing a provider or a product.
In practice
Results are read by keyword, search term and ad; bidding is usually automated toward a cost or value target.
A common mistake
Letting broad match and automated bidding run without reviewing the search terms they buy.