AI and automation
Human approval
A person's sign-off required before an automated system takes a significant action, such as launching ads or moving budget.
What it is
Approval points sit where an error would be costly or hard to undo.
Why it matters
For lead generation and e-commerceIt keeps accountability with people while the system does the work.
In practice
The system presents the proposed action and its reason; a person approves, edits or rejects it.
A common mistake
Asking for approval on everything, which makes the approvals meaningless.
At Dynamic Ad
All terms
Every launch and every budget change waits for a person's sign-off. Your accounts stay yours, and what the system learns stays inside your account.