Strategy and goals
Keyword research
Finding the searches buyers type when they look for what you sell, and sorting them by intent.
What it is
Keyword research finds the words buyers type when they look for what you sell, and sorts them by what the searcher intends to do.
Why it matters
For lead generation and e-commerceIn search advertising the keyword is the audience. Paying for the wrong searches is the most common way search budgets leak.
In practice
It uses the platforms' planning tools, search term data from live campaigns and the language buyers use in sales calls.
A common mistake
Chasing volume. A smaller set of searches with clear buying intent usually beats a large set of curious ones.
At Dynamic Ad
All terms
Adgentic OS researches the searches in your market and keeps the ones that signal a buyer.