Campaign types and settings
Landing page experience
Google's rating of how relevant and useful a landing page is for the people who click an ad, one part of Quality Score.
What it is
It reflects whether the page matches the search, loads quickly, works on mobile and is easy to use.
Why it matters
For lead generation and e-commerceA poor landing page experience raises costs and lowers ad rank, as well as losing the visitor.
In practice
Send each ad to the page that answers it, keep pages fast on mobile, and make the next step clear.
A common mistake
Treating it as a technical score. It is about whether the page gives the searcher what the ad promised.