LinkedIn
LinkedIn Conversation Ads
Message-style ads delivered to a LinkedIn inbox, with buttons that lead the reader down different paths.
What it is
The reader picks a reply, such as booking a call, reading a guide or asking a question, and the next message follows that choice.
Why it matters
For lead generationThey suit a direct offer to a specific role, for example an invitation to a meeting or an event.
In practice
Write a short opening, two or three clear choices, and track which path produces qualified leads.
A common mistake
Writing them like a cold sales email. People read them in their personal inbox, and a hard pitch reads as spam.