LinkedIn
LinkedIn Sponsored Content
Ads that appear in the LinkedIn feed as single images, videos, carousels or documents.
What it is
They look like regular posts and can be targeted by job title, function, seniority, company and industry.
Why it matters
For lead generationFor B2B companies LinkedIn is where buyers can be reached by their role, which makes it a core channel for lead generation.
In practice
Campaigns are set to an objective such as leads or website conversions, and can collect leads with Lead Gen Forms.
A common mistake
Targeting a whole company or industry with one message. Different roles on the buying committee need different arguments.