LinkedIn
LinkedIn Document Ads
LinkedIn ads that let people read a document, such as a guide or report, in the feed, with the option to ask for details before the full version.
What it is
The advertiser can show a preview and place the rest behind a Lead Gen Form, so the reader trades contact details for the document.
Why it matters
For lead generationThey turn useful content into leads while giving the reader something of value up front.
In practice
Pick a document buyers actually want, decide how many pages to show freely, and judge the leads by how far they move.
A common mistake
Gating a document too early or with too little in it, which produces leads who wanted the content and not the product.
All terms