LinkedIn
LinkedIn Matched Audiences
LinkedIn's audiences built from the advertiser's own data: website visitors, people who engaged with ads or pages, and uploaded lists of contacts or companies.
What it is
Contact and company lists are matched to LinkedIn members and organizations; website audiences use the LinkedIn Insight Tag.
Why it matters
For lead generationThey let B2B advertisers retarget, run account-based campaigns and exclude customers on the platform where roles are known.
In practice
Upload target account lists for ABM, build retargeting audiences from site visits and video views, and refresh lists regularly.
A common mistake
Uploading account lists too small for LinkedIn to deliver to.