What it is
They play in the feed, often without sound, and can drive views, visits or leads with a form.
Why it matters
For lead generationVideo explains a product or a point of view quickly to a professional audience.
In practice
Design for silent viewing with captions, keep the opening strong, and retarget viewers with a direct offer.
A common mistake
Relying on sound or a slow start in a feed people scroll quickly.
All terms