Microsoft Advertising
Import from Google Ads
A Microsoft Advertising tool that copies campaigns, ads and settings from a Google Ads account, once or on a schedule.
What it is
It brings over campaigns, ad groups, keywords, ads, assets and bids, with options for what to include.
Why it matters
For lead generation and e-commerceIt is the quickest way to start on Microsoft Advertising with a structure that already works.
In practice
Import, then review settings that do not translate exactly, and decide whether scheduled imports should keep overwriting changes.
A common mistake
Leaving scheduled imports on after editing campaigns in Microsoft Advertising, so the next import undoes the edits.
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