Google Ads
Google Ads Editor
Google's free desktop application for making large changes to Google Ads accounts offline and posting them in one go.
What it is
It downloads campaigns, lets the advertiser edit many items at once, and uploads the changes.
Why it matters
For lead generation and e-commerceBulk work, such as building many ad groups or changing hundreds of keywords, is faster and less error-prone than in the web interface.
In practice
Download the latest account, make changes, review them in the pending list, then post.
A common mistake
Posting from an out-of-date download and overwriting recent changes made in the web interface.
All terms