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Quora ads
Ads shown on Quora question and answer pages, targeted by topic, question, keyword or audience.
What it is
Because people read answers to specific questions, ads can match what the reader is trying to learn.
Why it matters
For lead generation and e-commerceIt reaches people in research mode, which can suit considered purchases and B2B.
In practice
Target questions close to the buying decision, and judge results by lead quality.
A common mistake
Targeting broad topics where readers are curious rather than looking to buy.