Other social platforms
Reddit ads
Ads shown in Reddit feeds and conversation pages, targeted by communities, interests and keywords.
What it is
Reddit is organized into communities around topics, so ads can reach people by what they discuss.
Why it matters
For lead generation and e-commerceIt reaches engaged niche audiences researching products and asking for recommendations.
In practice
Target relevant communities, write in a plain, honest tone, and watch the comments as well as the clicks.
A common mistake
Running polished brand copy in communities that value candour, and drawing negative replies.