TikTok
TikTok Spark Ads
TikTok ads that boost existing posts, from the advertiser's own account or from creators who give permission.
What it is
The ad keeps the original post's profile, likes and comments, and its engagement counts on the post.
Why it matters
For lead generation and e-commerceBoosting posts that already work, especially creators' posts, carries their credibility into paid reach.
In practice
Get an authorization code from the creator, pick posts with proven engagement, and add a call to action.
A common mistake
Boosting posts that did not perform organically and expecting paid reach to fix them.
All terms