TikTok
TikTok In-Feed ads
Full-screen vertical video ads that appear between videos in TikTok's For You feed.
What it is
They look and behave like regular TikTok videos, with sound, captions and a call to action.
Why it matters
For lead generation and e-commerceTikTok rewards content that feels native, so ads made in its style can reach large audiences at low cost.
In practice
Make native-style video with a strong hook, test many versions, and replace them often as they tire.
A common mistake
Running polished brand video that viewers recognize as an ad and swipe past.