TikTok
TikTok TopView
A premium TikTok placement where a full-screen video ad is shown as the app opens.
What it is
It is bought as a reserved, high-impact placement rather than through the auction.
Why it matters
For lead generation and e-commerceIt delivers large, reserved attention for launches and big moments.
In practice
Use it for reach goals, with a clear brand message in the opening seconds, and measure lift rather than clicks.
A common mistake
Judging a reach placement by its direct conversions.
All terms