Other social platforms
X ads
Ads on X (formerly Twitter), mostly promoted posts shown in timelines, search results and profiles.
What it is
Targeting includes keywords, interests, follower lookalikes and custom audiences.
Why it matters
For lead generation and e-commerceX reaches people following news, industries and live events in real time.
In practice
Use it for timely topics and conversations, target by keyword or follower lookalikes, and measure conversions with its pixel or API.
A common mistake
Treating engagement on X as interest in buying.