Approval Brief
Operating Record
Working document · yours to extendLive walkthrough included
RetainerCadence ·Continuous · weekly operator review
Continuous reallocation across channels, on a named operator approval.
Algorithm-led bid, budget, placement, and variant moves. Material reallocations route through a named operator. Every cycle closes with an Approval Brief.
Inside the Dynamic Optimization layer of the Dynamic Ad operating system. Run as a wedge, or with the full stack.
Buyer trigger
Slot · The Outgrown-Agency Optimization OperatorSignal · Active
The Outgrown-Agency Optimization OperatorYou are running mid-six to seven figures a month and the agency that built the account cannot move at the cadence the platforms require. Cross-channel reallocations are still scoped quarterly. Decay is read at the review meeting, not at the threshold.
Signals firing the engagement
Cross-channel budget shifts wait for the quarterly planning cycle while platform auctions reset every hour
The agency cannot explain why a flagship campaign is still live below the kill threshold
The board asked for an audit trail of structural moves and the team handed back a screenshot
Approval Brief. The operating record at every material move.
A continuously refreshed record of bid, budget, placement, and variant reallocations. Signal in, decision out, result back. Material moves named to an operator, volume moves audit-trailed underneath.
How the operation runs.
Operating access · continuous cadence · operator-approved
Phase 01 · Intake
Scope and access
Operating contract established: channel mix, current spend distribution, and material-move approval threshold confirmed in writing. Write access provisioned across paid-media platforms with audit-trail logging active from day one. Reallocation thresholds and kill-criteria defaults documented before any platform action is taken.
Phase 02 · Calibration
Baseline and threshold setup
Each channel and campaign baselined against CPA target, ROAS floor, and spend-share ceiling. Kill criteria set against account-average efficiency with a documented threshold below which any campaign routes for operator review before the next spend cycle. Calibration output is a signed parameter set: every kill, pause, and reallocation trigger documented before the engine runs.
Phase 03 · Operation
Continuous reallocation, human-approved
Signal scored continuously across all platforms in scope. Volume moves execute automatically under documented thresholds; the audit trail logs each action in real time. Material moves (any reallocation above threshold, any kill, any launch) generate an Approval Brief routed to the named operator before platform execution. Operator response closes the loop; the result posts to the audit trail.
Phase 04 · Readout
Cycle close and audit trail
Weekly cycle close: structural moves named with trigger, decision, and result; volume moves audit-trailed below; anomalies flagged with a proposed response queued for the next cycle. The operator readout is the standing operating record. Every reallocation, every trigger, every result, owned by the client.
Questions buyers ask before scoping Algorithmic Media Operation.
What channels does the engagement cover?
Meta, Google (Search, Performance Max, Shopping kept as separate platform IDs), LinkedIn, TikTok, and programmatic where applicable.
How is human approval actually implemented?
A named operator approves any reallocation above a defined threshold. Below the threshold, the algorithm executes and the operator audits at cycle close.
Do I need Dynamic Infra in place first?
Yes. Reallocation runs on signal; bad signal produces bad reallocation. We require server-side measurement and clean conversion routing before we accept Algorithmic Media Operation engagements.
How is performance read against baseline?
Efficiency lift is read against your pre-engagement number, not an industry benchmark. The cycle readout reports the residual on baseline.
Scope the Algorithmic Media Operation. Approval Brief running.
Continuous operationCompounding loopApproval Brief live
Alongside the retainerDynamic Lead OS.Stack reallocation into the full operating system. Same audit trail, every layer above.Other engagements under Dynamic Optimization
Each is sold standalone or stacks with the others into a single foundational build.