Gap-Map
Audit Report
Working document · yours to extendLive walkthrough included
AuditCadence ·Fixed-scope diagnostic
Find every reallocation the existing setup is missing.
A diagnostic on bid logic, budget pacing, placement leakage, and variant rotation. Closes with a Gap-Map ranked by recoverable spend.
Inside the Dynamic Optimization layer of the Dynamic Ad operating system. Run as a wedge, or with the full stack.
Buyer trigger
Slot · The Pre-Commit Optimization OperatorSignal · Active
The Pre-Commit Optimization OperatorSpend is up, efficiency is sliding, and a managed-media retainer is on the table. Before signing, the buyer wants an outside read on what the existing setup is leaving on the table.
Signals firing the engagement
Three campaigns are eating two-thirds of spend on a budget split nobody has revisited in a quarter
Placement reports show inventory the bidding model is buying that the operator never approved
Variant rotation has stalled and the platform rep flagged the account for thin creative coverage
Gap-Map. The working document at audit close.
A structured read of every reallocation the existing setup is missing, ranked by recoverable spend.
How the audit reads your substrate.
Read-only access · structured cadence · operator-led
Phase 01 · Intake
Scope and access
Account model scored against the stated efficiency problem: channel mix, spend distribution, and campaign count confirmed before credentials are provisioned. Read-only access established across Meta, Google (Search, PMax, Shopping), LinkedIn, TikTok, and any programmatic surfaces in scope. Scope and platform list locked in writing at phase close.
Phase 02 · Inspection
Bid, budget, placement, variant read
Each campaign scored against a fixed rubric: bid strategy target alignment, learning-phase exit status, smart-bidding signal coverage, budget pacing against modeled marginal return, placement inventory vs. operator-sanctioned surfaces, and variant rotation health. Platform-specific checks applied per Meta, Google (Search, PMax, Shopping), LinkedIn, and TikTok. Scoring output is the working input to Phase 03.
Phase 03 · Reconciliation
Cross-channel and threshold reconciliation
Cross-channel budget allocation reconciled against modeled marginal return: inefficient spend identified by channel, placement leakage mapped to specific inventory sources and spend magnitude. Variant-rotation cadence audited against kill-threshold compliance. Output of this phase is a ranked opportunity set, ordered by recoverable spend, that feeds the Gap-Map in Phase 04.
Phase 04 · Synthesis
Gap-Map and walkthrough
Gap-Map assembled from Phase 03 opportunity ranking: each reallocation named with trigger, estimated recoverable spend, and implementation complexity. Payback estimated. Gap-Map delivered in a live walkthrough with the account team. Buyers who proceed to Algorithmic Media Operation use the Gap-Map as their scope document. Buyers who execute internally take it as a standalone working document.
Questions buyers ask before scoping Paid Media Diagnostic.
How fast does the diagnostic ship?
The Paid Media Diagnostic closes in approximately 5–7 business days from account access. The Gap-Map artifact and walkthrough call are delivered at close.
What access do you need?
Read access to every paid-media platform in scope (Meta, Google, LinkedIn, TikTok, programmatic), GA4, and the warehouse where applicable.
What does the Gap-Map actually look like?
A structured working document scoring every campaign against bid logic, budget pacing, placement allocation, and variant rotation.
Can I take just the audit without committing to a retainer?
Yes. The audit is sold standalone. Many buyers run the audit, take the Gap-Map to an in-house team or another vendor, and execute internally.
Scope the audit. Gap-Map at close.
Read-only accessFixed scopeGap-Map on close
After the auditAlgorithmic Media Operation.Use the Gap-Map as the scope document for an algorithm-led, human-approved reallocation retainer.Other engagements under Dynamic Optimization
Each is sold standalone or stacks with the others into a single foundational build.
Algorithmic Media OperationAlgorithm-led reallocation across channels, human-approvedSee engagement →Creative Testing LoopHypothesis library, kill criteria, statistical reads. Always running.See engagement →Lifecycle ModelKlaviyo / lifecycle flows, segmentation, send-time + cadence optimizationSee engagement →