Meta
Advantage+ audience
Meta's automated targeting, where the advertiser may suggest an audience but Meta's system can go beyond it to find people likely to act.
What it is
Suggestions such as custom audiences or interests guide the system; they are not hard limits unless set as controls.
Why it matters
For lead generation and e-commerceIt often finds buyers beyond hand-picked interests, which matters as manual targeting options shrink.
In practice
Give strong suggestions (customer lists, converters), keep hard limits for what must not change, and judge by results.
A common mistake
Expecting suggestions to work as restrictions.
All terms