Meta
Advantage+ campaigns
Meta's automated campaign setup, available for sales, app and lead objectives, which hands targeting, placements and budget to Meta's system.
What it is
The sales version was earlier called Advantage+ shopping campaigns. The advertiser supplies creative, budget and a goal; Meta decides the rest.
Why it matters
For lead generation and e-commerceAutomation can find buyers efficiently at scale, but it reduces what the advertiser controls and sees.
In practice
Feed it accurate conversion data and plenty of varied creative, and use audience controls where existing customers must be kept apart.
A common mistake
Letting it spend on existing customers while reporting the result as new acquisition.