Meta
Advantage+ catalog ads
Meta ads built automatically from a product catalog, showing each person the products they are likely to want; formerly called dynamic product ads.
What it is
Meta uses the catalog and the pixel or Conversions API to match products to people, both past visitors and new audiences.
Why it matters
For e-commerceThey let a store advertise its whole catalog without building an ad per product.
In practice
Keep the catalog current, track product views, cart additions and purchases, and run both retargeting and broad audiences.
A common mistake
Running them for retargeting alone, which mostly reaches people who were going to buy anyway.
All terms