E-commerce
Catalog ads
Ads built automatically from a store's product catalog, showing each person products they are likely to want.
What it is
Meta (Advantage+ catalog ads), Google and other platforms use the catalog and on-site behaviour to choose which products to show.
Why it matters
For e-commerceThey let a store advertise thousands of products without making an ad for each one, and they power product retargeting.
In practice
Upload or connect the catalog, track product views and purchases, and set the audience: past visitors, or new people.
A common mistake
Leaving them on retargeting alone, which mostly re-sells to people who were going to buy anyway.
All terms